What are assets?

In partner marketing, assets are any resources that you provide to your partners to help them promote your products or services. These can include:

• Marketing materials: Brochures, flyers, presentations, images, videos, banners, email templates, social media posts, and website copy.
• Sales tools: Product demos, pricing sheets, case studies, testimonials, and battle cards.
• Technical resources: Documentation, FAQs, API keys, and integration guides.
• Training materials: Onboarding guides, webinars, tutorials, and certification programs.

By providing your partners with high-quality assets, you empower them to effectively market and sell your offerings, ultimately driving more revenue for both of you.

How to manage assets in PartnerPilot

PartnerPilot offers a dedicated "Assets" section to help you organise and share assets with your partners. Here's how it works:

1. Accessing the Assets section:
   • Log in to your PartnerPilot account.
   • In the left-hand navigation menu, click on "Assets." This will open the "Manage assets" page.
2. Viewing existing assets:
   • The "Manage assets" page displays a list of all your uploaded assets.
   • You can customise the view by adding or removing columns, filtering by asset type or tag, and adjusting the display density.
3. Adding new assets:
   • Click the "New Asset" button in the top right corner of the page.
   • Upload your asset file. Currently the application accepts image file types (e.g., JPEG, PNG) and PDF format
   • Provide a title, description, and relevant tags for the asset 
   • Save your new asset (Title and file fields are required in order to save the new asset)
4. Editing existing assets:
   • Find the asset you want to modify in the list.
   • Click the "Actions" button (typically represented by a pencil icon) next to the asset.
   • Update the asset's details as needed.
   • Save your changes.
5. Organising assets with tags:
   • Use tags to categorise your assets for easy search-ability and filtering.
   • For example, you could use tags like "marketing," "sales," "technical," or specific product names.
6. Sharing assets with partners:
   • PartnerPilot automatically makes assets available to your partners through their dedicated partner portal.
   • You can control access to specific assets by using tags and partner groups.

Benefits of using PartnerPilot for asset management

• Centralised repository: Keep all your partner assets in one place, making it easy to find and share them.
• Organised and accessible: Categorise and tag assets for easy search-ability and filtering.
• Improved partner enablement: Empower your partners with the resources they need to succeed.
• Increased efficiency: Streamline asset distribution and management, saving you time and effort.
• Enhanced partner engagement: Provide your partners with valuable content that keeps them engaged and motivated.

Conclusion

Effective management of marketing assets is fundamental to the success of your affiliate program. By providing partners with a diverse, up-to-date, and easily accessible range of promotional materials, you empower them to market your products or services more effectively. This, in turn, can lead to increased engagement, higher conversion rates, and ultimately, greater success for your affiliate marketing initiatives.

Remember, the quality and relevance of your assets directly impact your partners' ability to promote your offerings successfully. Regular maintenance and strategic updates to your asset library are key to sustaining a thriving affiliate marketing program.