This article explains what sales are in the context of affiliate marketing, how they work within PartnerPilot, and how you, as an advertiser, can manage them effectively.

What is a Sale?

In affiliate marketing, a sale happens when a customer buys something from your website after being referred by a partner. These partners, sometimes called affiliates, use unique links or promotional codes provided by PartnerPilot to direct potential customers to your site. When someone they've referred makes a purchase, it's recorded as a sale in PartnerPilot.

How does a sale Work?

1. Partner Promotion: A partner tells their audience about your product or service, sharing their unique link or code.
2. Customer Journey: Interested customers click the link or use the code, which takes them to your website.
3. Purchase: The customer explores your website and decides to make a purchase.
4. Automatic Tracking: PartnerPilot automatically tracks this purchase and links it back to the referring partner.
5. Commission Payment: The partner earns a commission, which can be a percentage of the sale or a fixed amount.

How can you manage sales on PartnerPilot?

PartnerPilot gives you tools to easily monitor and manage sales generated through your partners. Here's how:

• Sales page: Your PartnerPilot sales page provides a clear overview of your sales activity. You can see the total number of sales, pending sales, total revenue generated, and the commissions paid out to partners.
• Detailed sales information: You can drill down to see specifics of each sale, including the partner who made the referral, the date and time of the transaction, the products purchased, and the commission earned.
• Reviewing sales: You have the ability to review sales before they are finalised. This allows you to check for any discrepancies or unusual activity, ensuring accurate tracking and fair compensation for your partners.
• Sales status: Each sale has a status (e.g., "Approved," "Pending," or "Declined" as shown in the image). This helps you keep track of the sales process and identify any potential issues that need attention.

Why is managing sales important?

Actively managing sales in PartnerPilot is essential for several reasons:

• Accurate partner payments: It ensures your partners are paid correctly for the sales they drive.
• Performance evaluation: It allows you to track the effectiveness of your affiliate program and identify your most successful partners.
• Program optimisation: By analysing sales data, you can spot trends, make necessary adjustments to your campaigns, and improve the overall performance of your affiliate program.
• Fraud prevention: Reviewing sales helps you identify and prevent any fraudulent activity, protecting both your business and your partners.

By understanding how sales work and utilizing the management tools in PartnerPilot, you can build a thriving affiliate program that benefits both your company and your partners.