If you're an online merchant looking for a way to ensure your products reach a broad audience, you might be wondering about the most cost-effective way to do so. Let's analyse why PartnerPilot, a Comparison Shopping Service (CSS), could be your smart choice!

PartnerPilot offers two key advantages:

• Save Time & Money: It only takes 5-10 minutes of your time to get a 20% discount on your Shopping Ads CPC. That's less time spent on setup and more budget for reaching your customers.
• Seamless Transition: Switching to PartnerPilot is quick and easy, and with zero risk to your existing shopping campaign performance. You can improve your results without disrupting your current strategy.
  
  

Understanding the Basics. Google Shopping is a powerful platform that displays your products directly in Google's search results when people are looking to buy items online. When someone searches for a product, Google Shopping shows them relevant items with images, prices, and store names right at the top of their search results or in a dedicated shopping tab. This visual format helps attract potential customers who can see your products before they even click through to your website. That’s why a lot of merchants use Google Shopping to promote their products.

The Comparison Shopping Service (CSS) by PartnerPilot acts as an intermediary by helping merchants list their products on Google Shopping. While you can use Google's own shopping service directly, CSS partners provide the same access to this valuable advertising space but with an important benefit in cost structure and support.

The PartnerPilot CSS Cost Advantage. Looking at a real-world example, where a merchant bids £1 for cost-per-click (CPC), this is the difference between Google Shopping versus PartnerPilot:

• With Google Shopping, £0.20 go to Google as a margin fee, leaving £0.80 for your actual advertising bid;
• With PartnerPilot, your entire £1 goes towards your advertising bid!

Therefore, with PartnerPilot, you get more value for every pound or euro spent on advertising. Your full budget goes directly into competing for ad placements, potentially leading to better visibility for the same overall cost.

Why This Matters. Imagine you have a monthly advertising budget. Using PartnerPilot means that you're not losing 20% of that budget to margin fees. Instead, every penny or cent works towards displaying your products to potential customers. Over time, this difference can significantly impact your advertising effectiveness and return on investment.

Why Is It Cheaper to Use PartnerPilot CSS in the EU and the UK?

Here is the legal story behind our solution: Since the European Commission’s 2017 ruling against Google for violating EU antitrust laws, Google was required to open its Shopping platform to third-party CSS providers and PartnerPilot's CSS is one of them! In response, Google introduced a 20% margin fee for merchants using its own Google Shopping CSS, meaning only 80% of their ad bid goes into the auction. However, third-party CSS providers like PartnerPilot do not impose this fee, ensuring that 100% of the advertising spend is used for bidding. This makes PartnerPilot a more cost-efficient choice for merchants in the EU and the UK, as their budget is fully utilised for visibility and ad placements. While there is no law forcing Google to charge this fee, it was a strategic adjustment following the EU antitrust ruling, indirectly encouraging merchants to opt for third-party CSS services. As a result, businesses can save costs while maintaining strong advertising performance by choosing PartnerPilot.

Additional Benefits

In addition to cost savings, PartnerPilot offers the following

For Beginners

If you're new to Google Shopping advertising, PartnerPilot makes it straightforward to get started. You don't need to understand complex marketing concepts - this service helps you list your products and manage your campaigns while saving money on every click.

This is particularly valuable for businesses of all sizes that want to maximise their advertising budget while maintaining a strong presence on Google Shopping's platform.

In today's competitive e-commerce landscape, every advantage counts. PartnerPilot offers a clear path to maximising your advertising budget on Google Shopping without compromising on service quality or features. By eliminating the 20% margin fee that Google charges, you can either save money on your advertising costs or reinvest those savings to increase your visibility and reach more potential customers. The choice between Google Shopping and PartnerPilot is simple: same service, same features, but more value for your money with PartnerPilot. Make the smart choice for your business and let PartnerPilot help you make the most of your Google Shopping campaigns.

Are you on board? These are the next steps

The Result?

Lower Cost-Per-Click (CPC), improved Google Shopping campaign performance, and a significant boost to your Return on Investment (ROI). You get more bang for your buck!

Note: PartnerPilot CSS is able to place products on Google Shopping on behalf of merchants in the following countries: Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, the Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Switzerland, and the United Kingdom.

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